Brand:
NEJM AI
Industry:
AI in Health Care
Business Type:
Journal Perspective
Author:
Jonathan D. Ketcham
Summary:
Jonathan D. Ketcham examines how artificial intelligence acts less as a standalone product than as a multiplier on the return from existing investments across health care.
Published in NEJM AI (May 2026), this perspective by Jonathan D. Ketcham reframes AI’s value in health care: rather than a standalone product, AI is best understood as a multiplier on the return from existing clinical, operational, and commercial investments. Read the full article on NEJM AI.
For plan sponsors and digital-health innovators, the lesson is practical: enrollment and adherence improve when the choice itself is engineered — clear comparisons, smart defaults, and decision support that meets seniors where they are.
